option L is the professional identity of art director and designer russell lord.

since 2002, russell has been working as a creative professional in chicago, illinois, delivering a wide range of services to public and private clients alike. through freelance, contract, and full-time positions, he has developed a portfolio of work that includes branding, advertising, interactive design, publications, promotional collateral, illustrated graphics and information systems.

optionL.net represents the best of this. the projects here, though ultimately collaborative, embody the unique spirit of russell lord's presence as the creative lead. working directly with both clients and creative teams, his approach embraces the demands of business and desires of creatives as the building blocks for meaningful and beautiful work.

to learn more about professional and design methodology, please visit the professional approach page, or to untangle any questions on the site itself, please visit the site notes.

for new work inquiries, please contact russell directly or via creative circle.