optionL.net v3.1

what do i click first?

there should never be a penalty for clicking a link. i hope to have succeeded in creating a site that embodies this principle. if at first glance it seems a bit less than intuitive (read as "conventional"), this site is designed to bridge several sets of needs in terms of functionality and content. it is built to load quickly, minimizing go-to and click-through time, maximize the size of previews and showcase content with minimal interference from the design of the site itself. in the end, it should be memorable as a (lovely) clean and efficient portal for browsing a portfolio.

as the third major iteration in terms of site design, this version features advancements and departures from previous builds along with a few hold-overs from the very first site. as a front-end web designer (and not really a developer), i look at the challenge of building each version as a chance to look forward in time towards future enhancements. this release has been staged for several improvements to the depth of content including more detailed notes, downloadable pdf's, and customized case study sequences that showcase integrated projects and campaigns across different media.

i hope your time spent here is enjoyable, and look forward to bringing you the next version.

all the best,

russell